Brands need to break free of their traditional marketing boundaries if they’re to evoke the “wide-eyed wonder” that digital marketing promises, according to Adobe’s ‘The New Era of Marketing Magic’ podcast.

This podcast listeners through the process of moving from a brand voice to a consumer voice in their marketing and is the second in Adobe’s new series of Adobe Marketing Podcasts.

It explores how brands need to relinquish control to deliver an authentic consumer experience at a time when consumers are fast becoming “architects of their own environment”.

At a time when many marketers may only just be starting to wake Read full story ›

Source: The Drum