Brands need to break free of their traditional marketing boundaries if they’re to evoke the “wide-eyed wonder” that digital marketing promises, according to Adobe’s The New Era of Marketing Magic podcast.

The podcast takes listeners through the process of moving from a brand voice to a consumer voice in their marketing.

It explores how brands need relinquish control to deliver an authentic consumer experience at a time when consumers are fast becoming “architects of their own environment”.

With the huge growth of connected devices, from watches to clothing, it warns that marketers wishing to deliver customer value must move their focus from the Read full story ›

Source: The Drum