By Rebecca Stewart

When Sony’s action-packed Xperia spot for Spectre crashed on to screens in September, it was clear the brand was looking to a thrilling experience for fans.

Set against the backdrop of London and directed by Bond title sequence designer Danny Kleinman, the action-heavy film featured explosions and an adrenaline-filled chase, and if the marketer’s latest ad is anything to go by it looks like we can expect similar content in the coming year.

Sony recently partnered with Red Bull Media House and Ridley Scott Associates on a series of short films starring BMX rider Kriss Kyle.

Titled ‘Kaleidoscope’, the creative used the Read full story ›

Source: The Drum