Adtech outfit Sizmek appoints Kees de Jong as Asia Pacific general manager
Ad tech company Sizmek has appointed Kees de Jong as the new Asia Pacific general manager.
This move follows Sizmek’s takeover by Vector capital in August 2016.
The new role will see de Jong responsible for operations across APAC, including customer engagement, sales development and innovation, strategic planning and revenue growth.
“In the near future all media will be consumed digitally, which means it will be 100% addressable,” said de Jong.
“I believe media and advertising will move beyond ad-serving and focus on truly understanding the combination effect of media, audiences, data and creative,” he added.
de Jong previously held senior management positions Read full story ›
Source: The Drum
