Adult smartphone addiction set to grow in China, says eMarketer
Accessing the Internet via smartphone is netting a growing share of the daily time adults in China spend on major media, according to eMarketer’s forecasts.
This trend is also reflected in Southeast Asia as well, with smartphones the go-to device for accessing the web.
Adults in China are projected to spend an average of 1 hour 38 minutes with their smartphones daily in 2017. This is mainly driven by the availability of cheaper smartphones, with capabilities similar to flagship devices like the Samsung Galaxy and iPhone, which also drove smartphone adoption and deeper engagement with the devices.
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Source: The Drum
