By Seb Joseph

Advertisers are being promised the ability to bridge the gap between online an offline customer data based on where they are in the real world using beacon data following a tie-up with Opera Mediaworks and Unacast.

It’s being pitched in as more effective way to retargeted ads to people on the move, which until now has primarily be done using less accurate GPS data. Now, data sourced from beacons is being used to retarget ads to a precise aisle, shelf or product in a store. For instance, a fashion brand could register a person’s interest in a particular size or style Read full story ›

Source: The Drum