Advertisers could be the 'moderating influence' on graphic content, says IPA’s Nigel Gwilliam on James Foley murder aftermath
Advertisers could become the “moderating influence” on social media platforms where graphic violence or other forms of extreme content are spiralling out of control, according to IPA digital consultant Nigel Gwilliam.
Following the death of US journalist James Foley, whose beheading was posted on social media by terrorist group the Islamic State, Gwilliam told The Drum that potential commercial pitfalls of hosting such content could be the factor forcing social media platforms to tighten their regulations on content.
“I would suggest that this is an instance where the advertising industry provides a very strong moderating influence because brands and businesses don’t want Read full story ›
Source: The Drum
