By John Glenday

Advertisers are harnessing image recognition software to scan social media images for brand logos on pictures posted to social media accounts such as Twitter, Instagram, Pinterest and Tumblr according to a privacy campaign group.

Big Brother Watch cite Procter & Gamble, producer of household brands including Ariel, Duracell and Oral-B, as an enthusiastic adopter of the technology to help it glean marketing information for targeted advertising.

Although such activities are legal, assuming the photographs are public, campaigners say many social media users are unaware that such tactics are being employed, which now even stretch to identifying the context in which the brands Read full story ›

Source: The Drum