By Seb Joseph

Brands will be able to time the purchase of online ads to coincide with TV ads airing on ITV, Channel 4, Channel 5 an Sky 1, a tool that could unearth potential insights into how to create better performing multi-screen campaigns.

The broadcasters are part of a wider group making ads on 2,000 channels accessible across 60 countries to brands.

Advertisers are being marketed the platform as a way to boost the impact of TV ads by synchronising ads on a mobile device at the same time, a media tactic companies such as Mondelez and Domino’s have explored over the Read full story ›

Source: The Drum