Advertisers shifting spend from broadcast to video, Adap.tv European marketplace report finds
Advertisers have shifted spend from broadcast budgets to increase investment in video advertising over the last year, driving a 42 per cent increase in digital video spend, according to a report.
Adap.tv’s European State of the Video Industry report – which collated the views of 175 respondents – found that more than half of agency respondents (52 per cent) had shifted spend away from broadcast to invest in video ads, 48 per cent moved spend away from display advertising, 33 per cent from print and 10 per cent from search.
Next year, agencies expect online video budgets to increase by a third, Read full story ›
Source: The Drum
