By Minda Smiley

Speaking at a ‘Best of Branded Content Marketing’ panel in New York, Piro’s founding partner Tim Piper discussed creating Chipotle’s ‘Farmed and Dangerous’ series that debuted last year on Hulu, and stated his belief that brands and entertainment networks could not co-create content.

When the company initially began working on the branded content series for the Mexican chain, Piper said it was important for Chipotle to identify its enemies if they wanted to tell a good story that people would actually want to watch.

“It’s the industrial guys,” Piper said. “People don’t understand how much oil is used in industrial agriculture.” Read full story ›

Source: The Drum