Advertising for change: Should marketing budgets be spent on making the world a better place?
“I can feel it coming in the air tonight,” not only a line that gave Phil Collins one of his greatest hits of all time, but also Fallon London. Created back in 2007, its Cadbury ‘Gorilla’ ad, scored with Phil’s haunting track, was recently voted alongside Guinness’ ‘Surfer’ as one of the greatest ads ever made. But the advertising industry has moved on a lot since 2007 and change is in the air, I can certainly feel it coming too.
Guinness’s latest ad campaign, created for the recent Rugby World Cup, is a prime example. While the TV ad’s look and Read full story ›
Source: The Drum
