By Jon Brady

Two Madrid-based advertising students have been reworking some of the world’s most recognisable food packaging to betray the calorie counts of the tasty treats inside.

Alessia Mordini, 28, and Rodrigo Domínguez, 24, created the Calorie Brands Tumblr and Instagram profiles to showcase their work.

The duo researched how many calories are inside a full packet, tub or bottle of prolific snacks before digitally imprinting the sometimes ostentatious amounts on the packaging in the style of each snack’s brand logo.

Speaking to The Drum, Mordini and Domínguez said they got the idea from the common fixation with achieving ‘a perfect body in time with Read full story ›

Source: The Drum