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After 50 years, the Era of Objectification in Super Bowl Advertising is (hopefully) over

on Feb 4, 2017 | 0 comments

By Lisa Lacy

Super Bowl 50 ad analysis by The 3% Conference shows it was still a man's world.

The Super Bowl of two years ago may be remembered as the most-watched television broadcast in US history – at least prior to Super Bowl LI – or for the Patriots’ most recent Super Bowl win, or for the questionable call with just seconds remaining that blew Seattle’s last chance to score and resulted in said victory. On the other hand, it might also be remembered for being the last year where we saw a commercial like Carl’s Jr.’s spot for its All-Natural Burger featuring Charlotte McKinney.

Video of Charlotte McKinney – Read full story ›

Source: The Drum