By Katie Deighton

The industry proved to be just as ill-informed as the polls the evening of the 23 June 2016, with the majority of Cannes Lions delegates expressing their “shock” from La Croisette.

Six months on, the industry is still getting it wrong: at the Advertising Association’s (AA) Lead conference today (26 January), more than half of attendees estimated that if a second referendum were to be held tomorrow, we would vote remain.

In fact, current polls state that 68% of the population think “we should move towards Brexit as fast as we can”, according to Deborah Mattinson, founder of Read full story ›

Source: The Drum