AG Barr strikes soft drink partnership with Scottish Rugby
AG Barr, Scotland’s leading soft drink producer, has struck a deal to become the official soft drink partner of Scottish Rugby, as it looks to extend its sports sponsorship following the conclusion of the Commonwealth Games.
As part of the agreement, the drinks group will sponsor Scotland 7s team and the country’s two professional clubs, Glasgow Warriors and Edinburgh Rugby, for the next two seasons. This will see AG Barr brands including Irn-Bru, Strathmore water and Barr Cola, promoted by the sides.
Players will be supplied with Strathmore water and the whole Barr range will be on sale at BT Murrayfield and Read full story ›
Source: The Drum
