By Anne Ryan

If you’re a marketer, when you hear “age is just a number” you might roll your eyes a little bit. Or maybe just wince.

Because if you’re in the business of segmentation, you know that age is so much more than just a number. It’s an identity, a shorthand way of reaching people. An age can tell you so much about a person. Everything from what they wear to what they drive to where they buy their coffee every morning.

When figuring out how to market to an aging adult population (specifically baby boomers who just reached 60 years to Read full story ›

Source: The Drum