By Sarah Vizard

Age UK launched its ‘No one should have no one’ campaign back in January with the aim of raising awareness of the fact that many older people have no one to turn to. It estimates that more than 1 million older people haven’t spoken to a friend, relative or neighbour for at least a month.

The charity already had a “fairly low level” relationship with John Lewis. The retailer would donate a % of sales from merchandise to Age UK and donated money when a retired member of staff died.

So it was a surprise when the John Lewis marketing team Read full story ›

Source: Marketing Week