By Simon White

Advertising. I love it. Then again, I don’t so much now. And here’s why.

It was only when I started working in the industry that I realised I didn’t want to make ‘adverts’. I wanted to create, to have ideas. And once I’d done that, I wanted to execute them in the way that best met the challenge outlined in the brief. To me, it didn’t matter what I was making, as long as it helped a client meet their objectives.

I was slightly naïve. While I did know that one specific agency did the telly stuff and another did Read full story ›

Source: The Drum