By Steve Peters

When advising new clients who approach us, it’s always interesting to hear why businesses are in the market for a new agency and what services they are in the market for.

There are two common themes in the conversation.

Clients can often inadvertently ask for the wrong business advice, and agencies are more than happy to give it. I place emphasis on the word business here.

All clients have a back-story that tends to lead them to write a brief to deliver to a self-perceived solution or service that they think will solve the problem. But how can clients be so sure that Read full story ›

Source: The Drum