Agency execs discuss what brands can benefit from NYC Men's Fashion Week and which ones should stay away
By Minda Smiley
This week marks the first Men’s Fashion Week that New York City has hosted in years, with well-known brands such as Michael Kors and Calvin Klein showing off their collections for next year.
Men’s online clothing sales have increased more than 17 per cent since 2010, according to Quartz.
So it’s no surprise that a wide variety of brands – from Amazon to Cadillac – are jumping in on the action of this week’s event.
The Drum spoke with agencies including CoolGraySeven, which specializes in fashion, lifestyle and luxury brands, to find out which companies could benefit from marketing and advertising Read full story ›
Source: The Drum




