By Michael Feeley

In-house agency technical staff are facing “an impossible task” in being asked to keep abreast of the latest technological developments without being given the necessary time and space to do so, according to Cohaesus technical director Stewart Birch.

Speaking to The Drum, he said: “The proliferation of digital platforms and tools and their increasing importance to marketers mean that in-house agency technologists are struggling to keep up. Given that many will be resourced up to 100 per cent of the time, finding the room to refresh their skills can seem like an impossible task.”

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Source: The Drum