By Nishma Robb

The call for greater equality of opportunity for women in all areas of life, from the workplace to politics or the sports field and beyond, is growing louder and will be a defining movement of the 21st century.

Hand-in-hand with the demand for greater equality is a desire for more positive representation of women in media and marketing – 53 per cent of women believe that “ad campaigns have a strong influence on how women are perceived in society” (Google Consumer Survey).

Given that marketing has the ability to mould perceptions, challenge received wisdoms and ‘nudge’ people towards new ways of thinking, Read full story ›

Source: The Drum