Air France and the Mayor of London team up for African destination campaign
Air France has forged a partnership with the Mayor of London to sponsor the first ever ‘Africa on the Square’, a free event taking place in Trafalgar Square tomorrow (11 October).
Through the event, which forms part of the Friends and Relatives campaign, Air France is looking to build brand affinity among the UK’s African communities, in particular the Nigerian community in London.
For the event, Maxus, which negotiated the partnership, and Motion Experiential have created an Air France Friends and Family Hub, where brand ambassadors will invite attendees to have their photos taken and turned into personalised physical or digital postcards Read full story ›
Source: The Drum
