By Gillian West

Airbnb has appointed TBWAChiatDay Los Angeles as its global advertising agency following a competitive pitch.

“We’re delighted to be working with TBWAChiatDay, one of the truly great global agencies, at one of the most exciting points in our history,” said Jonathan Mildenhall, Airbnb’s CMO. “The team rose to our challenge to find incredibly creative and authentic ways to connect with our community around the world, and we can’t wait to see what the future holds.”

The pitch saw agencies asked to work with Airbnb to help create the world’s first community-led hospitality company and show people across the world what it means Read full story ›

Source: The Drum