Airbnb boss calls on creative agencies to use its platform as a channel for brand campaigns
The founder and chief executive of Airbnb has revealed his desire for the platform to be seen as a media owner amongst creative agencies and brand marketers.
Brian Chesky, who made his first appearance at the Cannes Lions Festival of Creativity in France today (20 June) called on creatives to consider the platform as a branding channel, similar to a Facebook or Instagram, rather than simply an accommodation booking site.
But this won’t mean a flurry of ads popping up on the site. Chesky is looking for creatives to get imaginative with how they can engage people with a brand on Read full story ›
Source: The Drum
