By Minda Smiley

Home rental service Airbnb’s chief marketing office Jonathan Mildenhall is aware of the fact that many people are uncomfortable with the idea of staying in a stranger’s house. But instead of brushing that truth under the rug, he said that the brand makes it a point to incorporate these concerns into its ads.

“As a marketer I think it’s really important to lean into the uncomfortable truth,” he told an audience of thousands at the ANA Masters of Marketing conference in Orlando. “Why would you want to stay in someone else’s house? That’s a truthful thought that people have when they Read full story ›

Source: The Drum