Airbnb extends 'Is Mankind?' campaign with BBC-style newsroom issuing bulletins on acts of kindness
Airbnb has extended its ‘Mankind’ campaign with the creation of a newsroom from which ex-BBC journalist Peter Sissons is issuing daily bulletins through YouTube on acts of kindness from around the world.
It comes after Airbnb found itself mocked for an advert which featured a waddling baby and voiceover asking “is man kind, are we good?” and encouraging people to “go see, look through their windows, sit at their tables and sleep in their beds” to discover how kind people can be.
It was dubbed creepy by many and parodied by Read full story ›
Source: The Drum
