Airbnb hosts guilty of racial discrimination claims Harvard study
By Gillian West
African-American sounding names are being discriminated against on Airbnb when compared with white-sounding names claims a Harvard study.
Surveying more than 6,000 hosts in five US cities, the study showed names that sounded African-American were 16 per cent less likely to get a positive response i.e. get a room.
Conducted by a trio of Harvard Business School researchers, who made profiles that were identical other than the names used, the study revealed white-sounding names like Todd or Allison had a 50 per cent success rate for a positive response but black-sounding names like Darnell and Tamika caused the success rate Read full story ›
Source: The Drum




