Airbnb marketing chief Alex Dimiziani discusses the importance of being a meaningful brand
To celebrate its win of the inaugural Most Meaningful Brand award in The Drum’s Marketing Awards, Airbnb EMEA marketing director Alex Dimiziani discusses what being a meaningful brand means to the company and her customers.
Airbnb was voted the Most Meaningful Brand in a reader poll conducted by Havas Media Group and The Drum, with Sainsbury’s and John Lewis runners up at this week’s The Drum Marketing Awards.
The shortlist for the Meaningful Brand of the Year award was drawn up using data from Havas Media Group’s established and robust Meaningful Brand Index in Read full story ›
Source: The Drum
