Airbnb takes over MailOnline and Metro to woo more hosts onto site
Airbnb is trying to get more Brits to open up their homes to guests, launching a campaign today (20 October) that has seen it take over the Metro – online and offline with a cover wrap – and MailOnline properties.
The print and digital ads play up heavily on how money made from renting out a spare room can be used for things people care about.
Metro estimates that it will reach 30.6m people in one go with the campaign – 7.6 million ahead of the closest competitor – a third of which will fall into the ‘millennial’ bracket.
Airbnb is the first Read full story ›
Source: The Drum
