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Airbnb’s challenge now lies in maintaining personal experiences as it continues bid to reach mainstream

on Oct 15, 2015 | 0 comments

By Natalie Mortimer

With almost 2 million room listings in 190 countries, Airbnb has grown exponentially since its humble beginnings in a San Francisco living room in 2008. But as the room-letting company continues to disrupt the travel world, its challenge to maintain the personal, local experiences it champions has come to the fore.

In August this year Airbnb saw 1 million people stay in its user listed properties across the world in just one night, proving the strength of its sharing economy model. However, this success comes with the threat of diminishing its raison d’etre – to experience travel like a local in Read full story ›

Source: The Drum