Al Borland is back – because nostalgia still sells
Natural Light is the latest brand to dig into the pop culture archives, tapping 90s sitcom icon Richard Karn to connect with fans. But it’s not the only one betting big on retro vibes.
On April 1, Natural Light Beer sent fans into a brief panic with a cryptic social post: “2025 is the year Natty goes craft.” Some braced for a flavor shift. Others cracked jokes about dry-hopped frat juice.
But the twist wasn’t in the beer. It was in the branding.
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Source: The Drum
