Al Jazeera English launches 'Human Stories' global brand campaign
AL Jazeera English has launched its first global brand campaign aiming to communicate more effectively what the news network offers to its global audience.
The campaign launched this week in South Africa and will roll out to another 12 countries including the UK, Australia, Canada, the Netherlands and Nigeria.
Short video clips will run online, and the campaign will stretch to outdoor activity, radio and social media. ‘Human Stories’ aims to position Al Jazeera English as a news provider focused on the individual within the story.
Abdulla Al Najjar, Al Jazeera’s executive director for marketing and distribution, said: “In a world where the Read full story ›
Source: The Drum
