By Russell Parsons

These are the words not of a digital marketer but of a man dubbed by some as the “king of spin”, Tony Blair’s former communications director Alistair Campbell.

Campbell was speaking at the Festival of Marketing in London today (13 February) about spin in the social media age but had plenty of advice for brands and CEOs still questioning how deeply they should engage via social media.

He said: “If you’re not on social media, you are dislocated from your markets. You are simply the subject of other people’s opinions, whether right or wrong, about your business.

“If you’re there, you can help Read full story ›

Source: Marketing Week