Alcohol Health Alliance challenges Strongbow's Rio Olympics Team GB sponsorship
Strongbow‘s Rio Olympics sponsorship of Team GB has been accused of encouraging underage drinking by members of the Alcohol Health Alliance (AHA).
The Heineken-owned cider brand has come under fire from the AHA’s roster of doctors, public health experts and alcohol groups who believe that Strongbow’s association with the Olympic athletes could encourage teenagers to start drinking. In a joint letter, members of the AHA, said that the alcohol brand’s sponsorship of Team GB will “promote the idea of drinking to our young people”.
Dr Clifford Mann, president of the Royal College of Emergency Medicine, and Read full story ›
Source: The Drum
