By Rebecca Stewart

Aldi’s ‘Favourite Things’ ad has been voted the most effective seasonal campaign by mums, according to a new study, which found that over a third would shop at the discount supermarket after viewing the spot.

Coming close behind was John Lewis’ ‘Man On The Moon’ film, which influenced the buying decisions of 31 per cent of mums.

The research was conducted by Net Mums’ online video community Channel Mum, which asked 1000 UK-based mothers and their families to watch a video of all the retailers’ 2015 Christmas campaigns before polling their opinion and creating a Goggle-box style reaction video.

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Source: The Drum