Aldi and Lidl hit new milestone as big four slump continues
The figures, for the 12 weeks ending 8 November 2015, showed that Lidl’s market share increased by 0.7% on last year to reach a new record high of 4.4%, while its sales grew 19%. Aldi, meanwhile, grew sales by 16.5%, keeping its market share at 5.6% for the fifth consecutive month.
The news comes just a week after Aldi was named “Brand of the year” at the Masters of Marketing awards, where judges labelled the German discount retailer the “epitome of a challenger brand”. It was also hailed for redefining the entire supermarket sector and taking on the established Read full story ›
Source: Marketing Week
