By Russell Parsons

The German discounter is capping a successful year that has seen it enjoy steep growth with a festive campaign that attempts to convince people that it is not just a destination for occasional bargain hunters that sacrifice quality for price.

The McCan Manchester created ad showcases the range of food on offer and features families, children, holidaymakers and astronauts enjoying festive food and drink. It also includes a cameo from the star of the 2011 “Tea” and “Gin” ads, Jean Jones and TV presenter and musician Jools Holland, who wrote the ad’s soundtrack.

Aldi has continued to grow share and sales this Read full story ›

Source: Marketing Week