By Rebecca Stewart

Yesterday the Stone Roses revealed their first single in over 20 years, teasing the announcement via a mysterious campaign which saw the band’s iconic lemon quartet poster pop up in various locations across their home town Manchester.

Not one to miss an opportunity, Aldi was quick to draft up a responsive OOH and social push of it’s own.

The brand seized the chance to market its low price lemons on digital screens outside its Mancunian stores.

The supermarket also shared the creative on Twitter, saying ‘Our lemons aren’t made of stone,’ in reference Read full story ›

Source: The Drum