Aldi MD reveals its John Lewis spoof was on TV screens just 10 days after script approval
While many will agree that John Lewis’ emotional rollercoaster ‘The Man on the Moon’ ad campaign won the Christmas ad battle, discount supermarket Aldi also reaped the benefits of the drive with a humourous reimagination of the slot.
The original John Lewis ad took seven months (and £7m) to create whereas the turnaround on Aldi’s hit parody of the campaign (shown above) took just over a week to produce.
Reflecting upon the ad which has now accumulated £1.5m views on YouTube, Aldi’s marketing director Adam Zavalis told The Drum that “from the script sign off to the advert being on Read full story ›
Source: The Drum
