Aldi opens Shoreditch pop-up wine shop just in time for London Wine Week
Fans of a bargain tipple can now visit Aldi’s dedicated Shoreditch wine pop-up shop to pick up a cheap bottle of plonk.
The retailer has opened up a wine store in London’s east end to mark its e-commerce launch and to capatlise on the popularity of its wine in the capital; where residents spend the most online on the brand’s wine collection.
The brand launched its first e-commerce platform selling wine in April, and has plans to make moves into selling non-food ‘Special Buys’ later this year. The supermarket says one of the aims of its new £35m e-commerce operation Read full story ›
Source: The Drum
