Marketing, E-commerce and Digital Design, Product Management, Brand Development, Design, Advertising and Consultancy

Aldi rebutes Despatches investigation, says it contains 'selective information'

on Nov 10, 2015 | 0 comments

By Natalie Mortimer

Aldi has taken umbridge with last night’s Channel 4 Dispatches expose, which cast scrutiny over the retailer’s practices, and said the TV programme was based upon “selective information”.

The documentary, called Aldi’s Supermarket Secrets, featured two undercover reporters at stores in Scotland and the North West of England, who discovered breaches in health and safety, out of date products and unrealistic time pressures on staff to stock shelves.

An Aldi spokesperson waved off the claims and said the programme had “misrepresented” the brand.

“This programme misrepresents Aldi and was based upon selective information. Our customers shop with Aldi because we Read full story ›

Source: The Drum