By John Glenday

BT Mobile has launched the latest instalment of its ‘behind the scenes’ ad campaign which this time round will be fronted by actor and producer Alec Baldwin.

Created by Abbott Mead Vickers BBDO the campaign will feature both out of home and digital elements together with a presence in cinema, radio and social, with Baldwin hitting the road to shoot regionalised versions of the ad in London, Manchester and Birmingham.

Continuing its parody of the advertising process the current campaign follows a fictional BT client who claims that BT Mobile’s 4G and wi-fi is as ‘As good as Alec Baldwin’s dramatic delivery”. Read full story ›

Source: The Drum