Alibaba needs significant investment to tackle western retail giants
Chinese retail site Alibaba will not be crushing US commerce competitors Amazon and eBay anytime soon without major business, mobile and logistics acquisitions, according to a study from business research group Forrester.
The study claimed that Alibaba does not currently have enough resources to take a significant share of the western retail market, adding that it would require some major acquisitions – or years of patience – to build the brand.
The online retailer, which will be aiming to take on online giants Amazon, Apple, eBay and Facebook, will have to bide its time and achieve consistent growth, the report claimed.
Source: The Drum




