Alibaba ramps up drive to woo more Western brands to Tmall Global marketplace
Alibaba – China’s equivalent to Amazon and eBay – has struck a tie-up with online trading platform Neteven to help it attract more Western brands to its Tmall Global marketplace.
Tmall Global launched last year as a way for Western brands to better reach Chinese consumers. Bypassing the need for a mainland business licence, which it would require if setting up a physical presence, brands can set up a store on the platform, settle payments in preferred native currency and ship orders from outside of China. The offering has already attracted a number of luxury brands such as Burberry, Estee Read full story ›
Source: The Drum
