Alibaba u-turns on globalisation focus as CEO names China as key for 2016 growth
Alibaba Group CEO Daniel Zhang has outlined the Chinese e-commerce giant’s plans for 2016, with a u-turn on last year’s globalisation plans to focus on growth on home turf.
Zhang announced three points of focus for Alibaba for this year: “global import, rural e-commerce, and top-tier cities are the three key battlefields for Alibaba in 2016,” he said.
On an international level, it plans to focus on getting more global brands involved with Alibaba but as a means of enhancing choice for its core Chinese customers. It also plans to invest in building on its services to rural China, Read full story ›
Source: The Drum
