Alibaba woos luxury brands with promise to remove discounted products
Chinese e-commerce giant Alibaba is hoping to add a new roster of luxury brands to its Tmall website with the promise that it will remove all unauthorised sellers of their products if they open an official store.
Burberry, and Estee Lauder are just some of the high-end brands to recently open up storefronts on the Tmall, one of China’s biggest online stores, following assurance from Alibaba that it would crack down on vendors posting heavily discounted and unverified products, according to the Wall Street Journal.
Luxury brands have been tentative to open stores on the marketplace site, which has around 70,000 vendors, Read full story ›
Source: The Drum
