Alibaba’s Taobao shifts focus to China’s 900 million millennials as it taps into maker culture
Alibaba‘s online marketplace Taobao has shifted its focus to millennials with the demographic now accounting for the majority of buyers and 30% of merchants on the platform.
Alibaba Group chief marketing officer Chris Tung told The Drum this generation has changed the way people use Taobao, which is no longer a platform for bargain purchases but a place to source unique and customised products.
“The trend we are observing is that for the younger generation, Taobao has become a platform that they identify with, can pursue their dreams on and demonstrate their passions and even to Read full story ›
Source: The Drum
