All Blacks shun Coca Cola for Pepsi in new sponsorship deal with Gatorade
Coca Cola’s two-decade-long sponsorship with one of rugby’s most marketable brands has come to an end after the All Blacks agreed a new deal with rival Pepsi.
The New Zealand Rugby Union (NZRU) signed a new five year partnership with Pepsi-owned brand, Gatorade, drawing to an end its sponsorship with Coca Cola’s Powerade which began in 1995.
Gatorade will become the official hydration partner of the 2015 World Cup winners as well as New Zealand’s other national teams – the Maori All Blacks, All Blacks Sevens, New Zealand Women’s Sevens, Black Ferns and New Zealand Under-20.
The partnership will also allow the teams Read full story ›
Source: The Drum
